Onboarding Screens for LifeSG
When ‘Moments of Life’ was rebranded into the ‘LifeSG’ app, the product’s value proposition also changed. Previously, the app only focused on birth registration, Baby Bonus and health appointments. Now, LifeSG aims to become the one-stop platform for all government services, applications and appointments.
My job was to communicate these changes in the onboarding flow without confusing existing users who knew the product as a ‘families and birth registration’ app, and explain LifeSG’s new features without overwhelming users with too much details.
In the onboarding flow, we also decided to include a prompt for users to log in with SingPass, so the product could begin to provide personalised content based on their profiles. As LifeSG was preparing to include other languages for inclusivity, we tried to keep the onboarding copy simple, straightforward and clear to support clarity in translations.